Clubs at the Premier League: What makes a good Push Notification?

Push Notifications can be incredibly effective when utilised correctly. Here are our tips and tricks to get the most from them.

Consistency

Your users will receive regular push notifications from the Premier League Safeguarding App containing safeguarding updates, alerts and blogs. It can therefore be important to differentiate any push notifications sent out directly from the Premier League or the Clubs of the Premier League. Try and keep your Title's and bodies used similar, by using similar structure and language to help differentiate. You could even use your Club name at the beginning of the PNs.

Clear and Concise

Push notifications have a 200 character limit in the Body, and only 40 for the Title. It is important to make your push notification clear and concise. We suggest include what a post relates to in the title, for example if its the latest safeguarding update, titling it with your club (e.g: "Manchester United Safeguarding Info"). You could even include an exclamation mark emoji❗if something needs urgent attention.

Other Considerations

1. Is it timely? You can schedule a push notification for a specific time or date to ensure it has the best engagement. For example, PN's to busy parents about events first thing in the morning might get lost in the start of their day.

2.  Is it actionable? The push notification should make it clear what the user should do next. For example, if you are wanting to inform staff of a Safeguarding Risk, include a link to and article within your App that would give them guidance on what action to take next.

3. Is it Specific? You can send the push notification to a specific user role. Ensure the contents of a PN is appropriate to the group you're engaging with. For example, telling the event staff about the next safeguarding team meeting location would not be relevant.